| Enterprise ads target renters with high aspirations - USA Today |
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| Written by Art - Administrator | |||
| Sunday, 05 March 2006 | |||
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Enterprise ads target renters with high aspirations
By Theresa Howard, USA TODAY
For 17 years, Enterprise Rent-A-Car has been
airing national ads touting its differences from other rental services:
locations in neighborhoods, rather than airports and pick-up and
drop-off service to get customers to an Enterprise location.
...(skipped ahead) One recent ad, for instance, shows a young man (played by actor Nate Torrence) who rents a Cadillac from Enterprise to drive to his high-school reunion — where he makes a great impression on a gaggle of women.
Read Original Aricle on USA Today |
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| Last Updated ( Thursday, 30 March 2006 ) | |||
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